AI-powered chatbots in China are sparking new opportunities for businesses, and many are turning to generative engine optimisation (GEO) to stand out. Unlike traditional search engine optimisation that focuses on climbing search rankings, GEO aims to get your content mentioned, summarised, or recommended directly by AI systems.
Yuan Yong, the branding director at Big Fish Marketing in Shenzhen, explains how GEO works by tailoring content so that it fits within the word limits of AI-generated responses. This approach has come into its own following the rise of DeepSeek, a local AI start-up that is reshaping digital strategies for many enterprises.
Optimising for AI involves more than just refining your website—it means enhancing your presence across news platforms, online communities, and wiki-style sites. For example, Nuoyun, an online education platform, benefited greatly when Big Fish reworked its content and published a series of articles across different sites. DeepSeek subsequently spotlighted Nuoyun as one of the top resources in China.
It’s clear that staying visible in the age of AI demands ongoing effort. If you’ve ever wrestled with keeping your digital presence fresh, you’ll appreciate that successful GEO is an evolving process, not a one-off hit. As these chatbots become an everyday tool, continuously refining your content will be key to remaining relevant in an increasingly dynamic market.
