In a groundbreaking move for the content creation world, SoftBank Vision Fund 2 has poured $20 million into OpusClip, an AI-powered video editing platform. This investment pegs the company’s value at $215 million and highlights a significant trend: making high-quality content creation accessible to everyone, not just big studios and media giants. Thanks to AI innovations, creating content is now within reach for a much wider range of creators.
OpusClip, the brainchild of Young Zhao and Grace Wang, is on a fast track, already serving over 10 million creators globally. These include major names like Univision and Visa. Grace Wang shared, “This funding will help us expand our AI research and development,” emphasizing the need to grow their video models to meet the needs of diverse markets.
The platform is changing how businesses maintain their online presence. As Tom Bilyeu, CEO of Impact Theory, put it, “OpusClip isn’t just for media companies. It’s for any business owner who needs to maintain a social presence without spending hours on video editing.”
Alongside this funding announcement, OpusClip unveiled OpusSearch, a tool crafted to optimize how video content is used. Zhao pointed out that a lot of valuable content often goes unused, costing creators millions every year. OpusSearch acts like a “custom AI brain,” helping creators efficiently repurpose and monetize their video libraries.
With the rise of short-form content and evolving social media algorithms, OpusClip is adapting its strategy. Zhao explained that algorithms now prioritize content fit over personality-driven reach. This change is pushing creators to develop topic-specific channels to better engage new audiences.
Grace Wang shared insights from her extensive experience with creators, saying, “All businesses will become video-first.” This trend is clear as businesses of all sizes increasingly rely on video content to grow. Zhao envisions an autonomous platform that allows anyone with a story to share to produce authentic videos.
This investment in OpusClip is part of a larger ecosystem of AI tools that are transforming content creation. From AI writing assistants for planning to generating professional visuals without design skills, the landscape is rapidly changing. The future promises a more accessible and democratized content creation process, empowering creators to focus on creativity rather than technical hurdles.
