The 2025 Milan Design Week is gearing up for something really special with the ‘Budapest Select – A VVoven View’ exhibition. Curated by the Hungarian Fashion & Design Agency (HFDA), this showcase is where old-world craftsmanship meets cutting-edge AI. It’s a fascinating dialogue between tradition and modernity that you won’t want to miss.
As you step into Milan’s 5VIE district on Via Santa Marta 21, you’ll be welcomed by a sea of floating white paper sheets. These aren’t just for show—they symbolize boundless creativity. As you explore the three thematic spaces, you’ll see how Hungarian design beautifully balances sustainability, adaptability, and storytelling.
Founded in 2018, the HFDA has been on a mission to put Hungarian design on the global map. Whether it’s through events like Budapest Central European Fashion Week or 360 Design Budapest, the agency is all about innovation and gaining international recognition. At Milan Design Week, ‘Budapest Select – A VVoven View’ promises to merge traditional craftsmanship with AI-driven techniques, bridging the past and future in a truly unique way.
The exhibition is divided into three rooms, each offering a fresh take on design. The first room is all about handcrafted materials and traditional techniques. You’ll see pieces like the KARTON chair by HENIBARA and the Cactus Table Mini by Demeter Fogarasi, proving that traditional methods still hold strong in today’s design world.
In the second room, it’s all about digital tools and AI aesthetics. Check out the Cherry Herd Nightstand by VUUV Works and the Throne Side table by Gabor Gobi. These pieces aren’t just visually striking—they emphasize sustainability and show how technology can elevate art.
The final room is where all these elements come together. Here, human intuition and technology merge, creating new visual languages. The room is filled with artworks, furniture, and decor that demonstrate the exciting possibilities when artisans collaborate with digital processes.
But it’s not just about the exhibits. A series of cultural events will enrich your experience. Join a live illustration workshop with artist Juli Jásdi or watch a traditional egg-painting demonstration by Beatrix Jókainé Gombosi. Add in some Hungarian folk performances and a curated wine tasting, and you’ve got a full cultural immersion.
This exhibition is a testament to how machine learning and artisanal craft can work in harmony, offering a compelling vision of design’s future. It’s a must-see for anyone interested in the intersection of tradition and technology.
