YouTube is testing a fresh advertising tool called ‘Peak Points,’ which uses Google’s Gemini AI to spot the most engaging moments in videos. It does this by carefully analysing video frames and transcripts, helping to place ads right where viewers are most attentive. If you’ve ever struggled to catch a viewer’s eye in a busy online landscape, this approach might just feel like a breath of fresh air.
Currently in its pilot phase, Peak Points is set to roll out more widely before the year ends, promising improved ad visibility and better click-through rates. The announcement came during YouTube’s Brandcast event in New York, offering a glimpse into how ad placement might soon become a smarter, more data-driven process.
