Artificial intelligence is reshaping advertising in ways that really hit home. Industry veterans are speaking up about seismic changes that are turning old models on their head. If you’ve ever felt overwhelmed by fast-paced tech shifts, you’re not alone.
At a recent London Tech Week, Mark Read, the outgoing CEO of WPP, explained how AI is helping make expert advice accessible and cost‑effective – a move that’s leaving a mark on the industry. Read recently told CNBC, “I think this AI disruption … unnerving investors in every industry, and it’s totally disrupting our business.” With 50,000 of WPP’s employees already using its AI-powered marketing platform, WPP Open, it’s clear that generative AI tools—like OpenAI’s DALL-E, Google’s Veo, and Midjourney—are not just trendy buzzwords but real engines of change.
Maurice Levy from Publicis Groupe also chipped in, noting that while AI might replace some roles, it’s set to create even more opportunities. He pointed out that the acceleration in content production is all about achieving true personalisation at scale. Yet, amidst all this excitement, experts like Gartner’s Nicole Denman Greene remind us not to lose sight of quality human creativity. As 82% of consumers say companies should value human jobs over profit, it becomes clear that the real challenge is balancing technological gains with a humane touch.
