Welcome to a closer look at how Yahoo handles cookies and personal data. As part of a diverse family that includes AOL, Engadget, Rivals, In The Know, and Makers, Yahoo uses cookies and similar technologies to create a seamless experience on our platforms.
Cookies are more than just bits of code—they support essential services like verifying users, enforcing security measures, reducing spam, and tracking usage. We count visitors, identify whether you’re on iOS or Android, note the browsers in use, and see how long visitors stay. This information is gathered in aggregate, ensuring it isn’t linked back to any one individual.
If you choose to accept all cookies, our partners—235 companies under the IAB Europe’s Transparency and Consent Framework—might also collect device data. This can include precise geolocation, IP addresses, and your browsing habits to help fine‑tune advertising, content measurement, audience insights, and future service development.
You’re in control, though. If you’d rather not have your data used for these additional purposes, you can opt out entirely or tailor your cookie settings. Just head over to our ‘Privacy & Cookies’ settings or the ‘Privacy Dashboard’ on our sites and apps to update your preferences at any time.
