Yahoo, part of a diverse network that includes brands like AOL and Engadget, uses cookies and similar tools to make your experience smoother and more secure. If you’ve ever been frustrated by clunky online navigation, you’ll appreciate that these technologies help authenticate users, boost security, and even gather overall data on how the site is used—without pinpointing individual identities.
When you consent to cookies, Yahoo and its 237 partners—who adhere to the IAB Transparency & Consent Framework—collect device-specific information, including detailed location data, IP addresses, and your browsing history. This information is used to refine site analytics, personalise advertising, and develop audience insights, making your online journey more tailored and efficient.
If you’d rather keep your personal data private, you can opt out at any time. Simply reject the cookies or tweak your settings through the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links found on Yahoo’s websites and apps.
For a deeper dive into these practices, I recommend reviewing Yahoo’s comprehensive privacy and cookie policies. This way, you can be confident in how your data is managed every time you log on.
