Klarna is shaking things up with an AI hotline that lets you converse with a digital version of CEO Sebastian Siemiatkowski. This isn’t just about tech for tech’s sake – it’s a smart, hands-on way to collect feedback that directly influences how the service evolves. Whether you’re a consumer or a merchant, you can share insights on product features, flag issues, and suggest improvements in a refreshingly direct manner.
When you make the call, your conversation is transcribed and analysed by a large language model (LLM), which then funnels live insights straight to Klarna’s product and engineering teams. This means that feedback you provide could spark product tweaks or fixes as soon as the very next day. The hotline, available via phone numbers in both the US and Sweden, kicks off with a brief note that your call is being recorded – keeping everything transparent.
Once connected, the AI representation of Siemiatkowski naturally guides the dialogue towards useful feedback. For example, if you put a fun spin on your query by mentioning characters like Fortnite’s AI Darth Vader, the system gently steers the conversation back to how Klarna’s services can better serve your needs. This approach mirrors a broader trend in the industry: using direct, user-focused communication to make real-time improvements.
