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AI Search Innovator Perplexity Eyes $1B Funding Amid Fierce Competition

March 21, 2025

Perplexity is making waves in the AI-powered search world, and you might be hearing a lot more about them soon. They’re reportedly in the early stages of pulling together a whopping $1 billion in fresh funding. If this comes through, it could push their valuation to an eye-popping $18 billion, doubling from just a few months back when it was at $9 billion.

So, what’s driving this surge? According to Bloomberg, folks in the know say Perplexity’s annual recurring revenue has hit a solid $100 million. That’s no small feat and shows just how much potential there is in the AI search market right now.

But it’s not just Perplexity that’s making moves. The competition is heating up. Anthropic has recently spruced up its AI chatbot, Claude, by adding web search capabilities. And Google? They’ve rolled out a test version of their AI-powered search tool, AI Mode, to a select few users.

Perplexity isn’t just sitting back and watching. They’re gearing up to launch a new browser, intriguingly named “Comet.” Plus, they’re enhancing their enterprise offerings with a fresh AI search engine to help businesses dig into their internal documents more efficiently.

With so many players in the game, Perplexity’s aggressive expansion and fundraising efforts highlight their determination to stay ahead in the AI search race.

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