Hey there! If you’re interested in how brands can shine on AI platforms like ChatGPT, you’ll want to hear about Brandlight. This innovative AI startup just secured a solid $5.75 million in pre-seed funding. Their goal? To change the way brands are seen on AI-driven platforms. This funding round was led by the smart folks at Cardumen Capital and G20 Ventures, and it also caught the attention of some big names like Tony Weisman, who used to be the CMO at Dunkin, and David Edelman, Aetna’s former CMO. Others like Sarah Fay, the chair of Ziff Davis’ board, and John Nardone, CEO at JW Player and Connatix, are also on board.
So, what’s Brandlight really up to? Well, they’re all about helping marketers make their brands stand out in AI search engines. They dig deep into the types of queries that bring brands to the forefront and look at the sentiment—whether it’s positive or negative—associated with these brands. They also organize them under specific topics or genres. Plus, they keep an eye on how brands’ competitors are doing on these AI platforms.
By doing all this, Brandlight aims to boost both brand sentiment and visibility. It’s all about helping brands navigate the ever-changing landscape of AI interfaces. This approach isn’t just about keeping up; it’s about giving brands the tools to craft a better image and expand their reach in our fast-paced digital world.
