Amazon is stepping up its AI game with new projects that make robots smarter and last-mile delivery more precise. Announced on June 4 via LinkedIn, the company shared that its agentic AI team is hard at work on a foundation model, empowering robots like Amazon’s Proteus to understand and act on natural language commands independently.
On the delivery side, Amazon introduced ‘Wellspring’—a project built to boost delivery accuracy and improve driver experiences by harnessing generative AI. Alongside this, a new AI model is enhancing its Supply Chain Optimisation Technology (SCOT), which processes data on more than 400 million items over 270 time frames to better forecast inventory. This means smarter pricing, improved selection, and greater convenience for customers.
If you’ve ever faced challenges keeping up with rapid tech changes, you’ll find it interesting how these initiatives show Amazon’s commitment to practical innovation. Media outlets such as CNBC and Reuters have taken note, highlighting how the tech-savvy team at Lab126—famous for the Kindle and Echo—is pushing boundaries by integrating generative AI into sophisticated mapping and demand forecasting strategies.
Amazon’s push into AI isn’t new. Earlier efforts, like the launch of Nova Act—an autonomous AI agent that can browse the web, make purchases, and interact with content—signal a broader strategy. Recent moves by Amazon Web Services and Amazon Ads, with initiatives like the Generative AI Partner Alliance and new multimedia tools, further underscore the company’s drive to meet today’s digital demands.
