Amazon’s just rolled out a fantastic new AI feature called ‘Interests,’ and it’s set to change the way you shop for products that match your hobbies and passions. Introduced by Daniel Lloyd, Amazon’s VP of Personalization, this tool uses AI to keep an eye on Amazon’s vast inventory, giving you a heads-up on new and relevant products.
Whether you’re into photography, golf, music, or sports apparel, staying in the loop with the latest products can be a bit overwhelming. That’s where Amazon’s ‘Interests’ comes in—it’s like having a personal shopper who makes sure you don’t miss out on the things you love.
With this feature, you can set up personalized shopping prompts based on your interests, budget, and preferences. Maybe you’re searching for “model building kits for engineers” or “the latest coffee brewing gadgets.” Once you’ve set your preferences, ‘Interests’ will scan Amazon’s store and notify you about new arrivals and deals that match what you’re looking for.
As of now, ‘Interests’ is available to a select group of U.S. customers through the Amazon app and mobile site, with plans to expand soon. You can check if you have access by looking under the “Me” tab in the app for the ‘Interests’ section.
Powered by advanced large language models (LLMs), ‘Interests’ turns your everyday language into actionable queries for product recommendations. So, if you search for “natural makeup products for summer glow,” these LLMs help identify top brands and suggest suitable products.
Beyond ‘Interests,’ Amazon is also boosting the shopping experience with other AI innovations like visual search features, AI Shopping Guides, and review highlights, all designed to make shopping quicker and more enjoyable.
Amazon’s committed to exploring new AI capabilities to enhance your shopping experience, with exciting developments on the horizon.
