Apple is rethinking the way we search online. In a recent testimony during an Alphabet lawsuit, Eddy Cue, Apple’s Senior Vice President of Services, explained that the company is exploring AI-powered search options from innovators like OpenAI, Perplexity, and Anthropic—potentially reshaping Safari’s search experience.
While Google currently powers Safari through a longstanding $20 billion annual deal, Cue noted a drop in search volumes that’s partly fueled this shift in thinking. Even though these AI-driven tools aren’t set to become the default immediately, their potential to offer a more intuitive and responsive service could very well redefine how you access information.
This move is a clear sign that Apple is keen to adapt to changing tech trends, ensuring that your online search remains efficient and forward-thinking. As these discussions continue, it’s worth keeping an eye on how such innovations may influence your everyday browsing experience.
