At WWDC 2025, Apple unveiled a number of updates—from its slick new ‘Liquid Glass’ interface to refreshed naming conventions—that kept everyone talking. Yet, one of the most anticipated features remained on hold: a more personalised, AI-powered Siri designed to understand your day-to-day routines and relationships. According to Craig Federighi, Apple’s SVP of Software Engineering, the team is taking extra time to ensure the updates meet their high-quality standards.
Federighi mentioned that while the enhanced Siri is promising, early tests showed it worked correctly only about two-thirds of the time, which has pushed the release timeline to 2026. This delay comes at a time when rapid progress in AI is the norm, making the decision particularly notable for those eager to see a smarter, more responsive virtual assistant.
In a recent shake-up, Apple named Mike Rockwell, known for his work on Vision Pro, as the new lead on the Siri project. Along with a fresh partnership with OpenAI—enabling Siri to hand off tricky questions to ChatGPT—this move signals Apple’s commitment to keeping pace with competitors like Google and Anthropic.
But Siri isn’t the only area where Apple is pushing the limits. The upcoming iOS 26 promises to integrate AI image generation through the Image Playground app, now enhanced with ChatGPT capabilities. In addition, WWDC 2025 highlighted several other AI initiatives: on-device foundation models, live translation features, improved Genmoji, a ‘Workout Buddy’ for Apple Watch, smarter AI integration in Xcode, and a better Shortcuts app for everyday automations.
If you’ve ever wished for a virtual assistant that truly gets you, these developments provide a glimmer of what’s to come—even if the wait might test your patience a bit. Apple’s measured approach suggests that when the time comes, you’ll get a thoroughly refined experience rather than a rushed rollout.
