In 2022, Club Med embarked on a digital transformation journey, gathering 2.1 billion data points to build a global data facility. This impressive foundation has powered AI initiatives such as the GM Copilot—an intelligent sales assistant integrated with platforms like WhatsApp—and G.O. Match, a tool that smartly assigns seasonal staff based on skills and language proficiency.
At Viva Tech 2025 in Paris, Henri Giscard d’Estaing, President of Club Med, highlighted the company’s people-first approach, noting that 73% of guests book directly. With five million data points processed in near real‑time, the focus remains on blending human warmth with operational precision.
Over the past two years, Club Med has invested significantly in an AI and agentic platform that optimises everything from human resources to corporate social responsibility. In Brazil, the integration of WhatsApp into the booking system has reduced manual interaction by 30%, sparking around 12,000 conversations each month—even after hours.
G.O. Match tackles the challenges of seasonal staffing by using machine learning to make precise staff assignments, thereby freeing up HR teams for more strategic tasks. Other innovations, such as Gentil Writer and a custom image indexation tool, have boosted content management efficiency tenfold while staying true to the brand’s unique style.
Club Med’s transformation mirrors broader industry trends, with a PYMNTS Intelligence report showing that leaders embracing AI reap real benefits. Their approach—built on ethics and continuous evaluation of economic and environmental impacts—features strong partnerships with Thales and Google to secure sensitive data.
With over 800 staff members undergoing AI training and an internal tool handling 80,000 queries from employees and leaders, Club Med is proving that technology is as much about strategic leadership as it is about innovation. As Henri Giscard d’Estaing puts it, “Artificial intelligence isn’t just about technical expertise; it’s also about integrating smart tools with a clear leadership vision.”
