ElevenLabs has just introduced 11ai, a voice-activated assistant built to help you navigate your digital tasks with ease. Unlike the typical chatty assistants, 11ai is designed to handle practical actions—organising your schedule, doing quick research, or even updating your CRM—with simple spoken commands.
You can try out 11ai via the web interface at 11.ai/app/eleven. A brief promotional video showcases how 11ai fits into a morning routine, though the exact hardware behind its responses isn’t specified. If you’ve ever wrestled with clunky voice assistants that only get half the job done, 11ai feels like a breath of fresh air.
One of the standout features of 11ai is its ability to manage sequential tasks. The assistant maintains context as it connects the dots between different tools—say, when it gathers customer insights by searching through various systems and updates records across your CRM or team messages.
Central to 11ai’s design is the Model Context Protocol (MCP), a standard API that makes integration a breeze. With native support on ElevenLabs’ conversational AI platform, this protocol connects 11ai to popular services like Salesforce, HubSpot, Gmail, and Zapier. At launch, it comes preloaded with integrations including Perplexity, Linear, Slack, HackerNews, and Google Calendar, and there are plans to add more each week.
The platform is engineered for low latency, whether you’re interacting via voice or text. It features retrieval-augmented generation (RAG) for tapping into external knowledge bases and automatically detects languages to support multilingual conversations. Plus, you can personalise your experience by choosing from over 5,000 voices or even creating a custom voice clone.
For teams with specific needs, 11ai supports custom MCP servers. This flexibility allows you to integrate internal tools or specialised software, with a permissions model that ensures 11ai only performs actions you’ve approved.
Currently available as a free experimental alpha, 11ai welcomes user feedback on integrations, preferred MCP servers, and additional features that could further streamline daily routines.
Entering a competitive arena, 11ai faces rivals like Perplexity’s new mobile assistant, Amazon’s Alexa+ refocusing on voice-first tasks, Anthropic’s Claude built for B2B, and Google’s Gemini, which offers limited integration despite its voice interaction. What sets 11ai apart is its focus on doing more than just conversation—it actively manages tasks to make your digital workday smoother.
If you’ve been searching for a voice assistant that understands your workflow, 11ai might just be what you need. Its robust integrations, customisation options, and focus on actionable commands offer a practical alternative in a landscape crowded with one-note solutions.
