Elon Musk’s AI company, xAI, has just launched an exciting new feature in its API—image generation. If you’re curious about how it works, the model, known as ‘grok-2-image-1212,’ can whip up to 10 images per request. But there’s a bit of a limit—you can only make 5 requests per second. These images come in a handy JPG format, and at $0.07 each, they’re pretty affordable.
Just last year, xAI teamed up with Black Forest Labs to bring image generation to Musk’s social platform, X. Black Forest Labs charges around $0.05 per image, while another competitor, Ideogram, offers their service at $0.08 per image. So, xAI’s pricing is right in the ballpark, offering a solid option for those looking to generate images.
According to xAI’s documentation, you won’t be able to tweak the image quality, size, or style. Plus, your prompts might be adjusted by a ‘chat model’ during processing. It’s worth keeping this in mind if customization is crucial for your project.
Since launching its API in October 2024, xAI has been actively exploring ways to generate revenue while enhancing core models like Grok 3. The company is also reportedly in talks with investors about a $10 billion funding round, which could boost its valuation to a whopping $75 billion.
In its quest to push the boundaries of generative AI, xAI recently acquired a startup specializing in AI video generation. They’re also expanding their data center in Memphis, which is dedicated to training and running their models. It’s clear that xAI is serious about making waves in the AI world.
