Artificial intelligence is no longer tucked away in a back office—it’s now at the heart of customer engagement and sales. Amanda Kahlow, the founder of AI firm 1mind, envisions a future where employees are actively encouraged to automate their everyday tasks. Imagine building an AI agent that not only replicates your work but outperforms you, earning you additional equity in the process.
At 1mind, Kahlow’s vision is already taking shape through what she calls ‘go-to-market superhumans.’ These AI agents, equipped with a dose of emotional intelligence, are designed to handle tasks from lead qualification to pitching and closing deals. Early adopters like HubSpot have seen a 25% uptick in paid conversions, clearly demonstrating how these agents can optimise sales processes across multiple channels—be it on a website or in real-time conversations.
Understandably, the idea of machines outpacing humans in key sales functions might raise concerns. Kahlow is candid about the inevitable short-term disruptions but stresses that transparency can ease the transition. By replacing routine tasks with AI that excels in lead qualification, product pitching, and even real-time negotiations, businesses can free up their teams to focus on more strategic and creative roles.
Moreover, this approach offers a refreshing take on career evolution. Rather than fearing automation, companies can incentivise employees for innovating their roles. Whether through early stock vesting, extra equity, or a shift towards more strategic positions, the goal is to ensure that the AI not only matches but exceeds human performance—by a significant margin.
Nevertheless, while AI can replicate many functions, true empathy remains a uniquely human trait. Kahlow emphasises that no AI—however advanced—can fully mirror the genuine connection that people bring to the table. Her own journey, transitioning from leading a thriving company to embracing motherhood, underlines the irreplaceable value of human insight and warmth in any organisation.
AI in sales isn’t a far-off fantasy—it’s happening now, transforming conversion rates and customer interactions. Instead of resisting change, consider how self-automation might open up new opportunities for growth and innovation within your own team.
