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Google’s Gemini Ultra Set to Challenge GPT-5 in the Evolving AI Arena

May 12, 2025

Google is preparing to refresh its Gemini platform with some thoughtful new updates at the next Google I/O. Recent code hints and announcements suggest that the company is expanding the Gemini toolbox—known as Agents—to include enhancements like Memory (Teamfood), Veo 2 for video generation, and Image, alongside the familiar Canvas, Deep Research, and Search features.

One upgrade that stands out is the MMGEN Discovery Card, which could widen Gemini’s multi-modal generation capabilities even further. There’s also talk of a new subscription option—Gemini Ultra—that may pack extra features such as advanced video and image generation. Code clues hint that video generation might be initially rate-limited, encouraging users to move up to Gemini Ultra for more generous access, in a model reminiscent of Gemini Advanced and a likely Pro tier.

Another welcome change is coming to the Deep Research tool. Soon, you’ll be able to upload various file types—including images, code, and documents—so you can tailor research outputs to your needs. If you’ve ever struggled with finding the flexibility you need from a research tool, this update should feel like a breath of fresh air.

Google’s approach here is both clear and pragmatic: streamline its suite of services while offering more detailed subscription options, all to maintain a competitive edge against rivals like OpenAI. The planned enhancements at Google I/O aim to position Gemini Ultra as a robust option in the evolving multi-modal AI landscape, appealing equally to casual users and professionals looking for advanced features.

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