Google is shaking up the way we create videos with a fresh suite of AI features for its Vids platform. If you’ve ever wrestled with clunky software, struggled to find the right on‐camera talent, or spent too many hours editing, you’ll appreciate these new tools.
One of the highlights lets you turn a still image into a lively eight‑second animated clip. All you need to do is upload your photo and add a prompt—Google’s Veo AI then pairs it with sound to craft a quick, engaging video that’s perfect for branded messaging.
If stepping in front of a camera isn’t your thing, there’s an easy fix. The AI avatars allow you to script your content and choose a digital presenter to do the talking. This means you can produce consistent training material, product demos or team updates without the usual fuss.
Editing is getting a serious upgrade too. A new feature automatically cuts out filler words and silences from your transcripts. And with upcoming enhancements in Google Meet—such as noise cancellation, custom backgrounds and support for different video formats—you’re well‐equipped for a variety of platforms.
Google is also widening access by rolling out Vids to more Workspace customers and offering a free version for consumers. The instructional series, “Vids on Vids,” walks you through the process and highlights just how versatile the platform can be. Organisations are already reaping the benefits; for example, Mercer International now handles employee safety training in‑house, while Fullstory’s Forest Donovan notes the drastic reduction in production time.
These AI-powered enhancements are designed to simplify video production, making it as familiar as creating a slide presentation. Whether you’re managing corporate communications or looking to quickly craft engaging content, Vids might just be the tool you need.
