Meta Platforms CEO Mark Zuckerberg recently shared some impressive news: their generative AI assistant is now used by one billion people each month across a range of apps. Announced at the annual shareholder meeting, this update highlights Meta’s determination to compete with tech giants like Google, Microsoft, and OpenAI.
Even with the milestone celebration, a few details remain unclear—specifically, how active use stacks up against more passive engagement. The assistant is woven into several Meta features, helping it reach a broad audience in a natural, integrated way.
Across the tech landscape, Google’s AI Overviews has already surpassed 1.5 billion users since its launch last year. Google CEO Sundar Pichai pointed out that Google Search is now delivering generative AI to more people than any other product, underscoring the intense competition in the field.
Moreover, Meta is witnessing rapid AI growth on WhatsApp, which signals a promising expansion in how users interact with their digital services.
