AI-generated videos are everywhere these days, sparking a lively debate about their artistic value and impact in Hollywood. You might have noticed that while some clips may appear a bit quirky, many are celebrated as fresh expressions of creativity. At the same time, concerns linger over whether AI can truly replicate the craftsmanship of traditional filmmaking.
Filmmaker Bryn Mooser, co-founder of Asteria, is challenging the current narrative. He recognises the need for both creative innovation and ethical standards. With a model developed in partnership with Moonvalley, Asteria stands apart by using properly licensed material—an important step, especially amid high-profile copyright disputes involving industry giants like Disney and Universal.
Mooser is clear-eyed about the issues. He questions whether current AI tools can deliver the same quality as major Hollywood productions. To address this, Asteria relies on its core generative engine, Marey, which then creates project-specific models based on original visual material. This approach gives filmmakers much more control over the aesthetic outcome and enables them to generate assets that feel truly bespoke. A striking example of this is seen in the production of Cuco’s animated short, “A Love Letter to LA,” where artist Paul Flores’ 60 illustrations were transformed into a vivid, fictional 3D town.
Beyond showcasing AI’s creative potential, Asteria’s model underscores a practical shift in filmmaking economics. By offering filmmakers partial ownership of the models they help develop, the company promises to reduce production costs while increasing creative autonomy—envisioning movies made for $10–20 million instead of the standard $150 million.
Yet, the rise of AI has left some worried about job losses in the industry. Mooser, however, remains upbeat. He believes in the resilience of creative professionals, noting that many filmmakers and VFX artists are keen to adapt and harness these new tools. In projects like the upcoming feature “Uncanny Valley,” co-written and directed by Natasha Lyonne, Asteria blends its in-house models with innovative storytelling to craft visually striking narratives that invite viewers to enjoy the art without getting hung up on the technology behind it.
If you’ve ever wrestled with balancing tradition and tech, this evolution is a clear reminder that thoughtful, ethical innovation can lead to exciting opportunities. Hollywood’s journey with AI is just beginning, and what’s clear is that when creativity and technology work hand in hand, the possibilities are both inspiring and vast.
