Artificial intelligence is stretching far beyond familiar tools like recommendation engines and virtual assistants. We’re seeing fresh, unexpected uses that show just how adaptable this technology has become. Actress Quinta Brunson recently shared on Amy Poehler’s ‘Good Hang’ podcast her fascination with an AI-driven TikTok series about a cat that lures other animals only to serve them as dinner. It’s a quirky example of AI’s creative reach.
In the world of dating, Tinder and OpenAI have teamed up to launch ‘The Game Game’, an AI-powered flirtbot that lets you practise flirting without the usual pressure. Using speech-to-speech tech, it offers a fun way to build confidence before you dive into real conversations.
Financial advice is also getting a refresh. Arta Finance, a startup focused on Gen Z investors, uses a chatbot that speaks their language—literally. By communicating with contemporary slang, it makes money talk feel more relatable and less intimidating for young digital natives.
The publishing sector is tapping into AI too. Inkitt, a self-publishing platform, employs AI to suggest plot twists and customise stories for different readers. They’re now branching out into AI-generated audiobooks and TV content, enriching narratives with immersive sound effects via their sister app, Galatea.
Fashion giant H&M is experimenting with AI-created digital twins of models for marketing campaigns. These virtual clones belong to the models themselves, who can then licence their likenesses to other brands. It’s a clever blend of technology and personal branding that keeps creativity front and centre.
In Helsinki, St. Paul’s Lutheran Church held a service shaped by AI, complete with sermons, hymns and visuals. The experience featured avatars of pastors and historical figures like former Finnish President Urho Kekkonen, offering a novel way to engage with tradition.
The fragrance industry is also embracing AI to push the boundaries of scent creation. Companies such as International Fragrance & Flavours and Tom Ford Beauty use AI tools to refine perfume design, while IBM and Symrise have teamed up to develop Philyra, an AI system capable of crafting unique fragrances.
These diverse examples highlight how AI is quietly transforming industries and sparking new experiences. Whether it’s helping you practise a tricky conversation or designing your next favourite scent, AI is proving to be a versatile partner in creativity and innovation.
