CarGurus is making car shopping friendlier and more intuitive. The platform’s new AI-powered search lets you converse naturally to find the right car—whether you’re looking for extra safety features, ample room for a growing family, or a blend of affordability with modern tech.
Imagine typing, “I have three kids under 3. Help me find a car with high safety and reliability ratings,” and receiving refined options that suit your lifestyle. This conversational approach isn’t just smart—it makes searching for your next car feel like a chat with a knowledgeable friend.
Ben Kasdon, CarGurus’ Vice President of Product, explained that this feature gives shoppers a flexibility previously unseen. By engaging in a dialogue right on the site, users can tailor their searches and feel more confident in their choices, no matter where they are in the buying process.
Early tests have been encouraging, showing that visitors who interact with the AI search spend significantly more time exploring options than those using traditional methods. Earlier this year, CarGurus rolled out over 30,000 personalised car comparison pages that tapped into your search history, leading to a neat 10% boost in conversion rates.
CarGurus CEO, Jason Trevisan, has emphasised the importance of a smooth, cross-platform experience—especially now when 30% of leads come from the app and direct traffic has seen a 14% increase year on year. Enhancements like syncing user activity between devices ensure that whether you’re on your phone or desktop, your journey remains consistent.
This isn’t just about keeping up with trends; it’s about rethinking how we search online. If you’ve ever felt frustrated by clunky search tools, this new approach could make your next car-buying experience much more straightforward and tailored to your needs.
