Let’s talk about something we all deal with online: cookies and data privacy. Yahoo, a well-known player in digital media, runs platforms like Yahoo and AOL, as well as its advertising branch, Yahoo Advertising. If you’ve ever wondered how these platforms use cookies, you’re in the right place.
Cookies, along with other tech like web storage, are essential for making your online experience smoother. They help by storing and accessing info on your devices. Why do they matter? Well, they’re key to verifying who you are, boosting security, stopping spam, and understanding how people use Yahoo’s services.
When you hit ‘Accept all,’ you’re giving Yahoo and its partners—238 of them within the IAB Transparency & Consent Framework—the green light to use data like your location, IP address, and browsing history. This data helps them tailor ads and content just for you.
But don’t worry, you’re in control. If you’d rather not share this data, you can choose ‘Reject all’ or tweak your settings through the ‘Manage privacy settings’ option. These settings aren’t set in stone; you can adjust them anytime via Yahoo’s privacy dashboard.
For those of you who want to dive deeper into how your data is used and protected, Yahoo offers detailed guidelines in their privacy and cookie policies.
