Have you ever struggled with slogging through detailed property listings? Propified offers a refreshingly straightforward solution designed for real estate professionals. Developed in Richmond by Remington Rand and his team, this tool harnesses advanced AI—powered by Claude 3.5 Sonnet from Anthropic—to transform property photos and essential details into rich, keyword-optimised listings.
By simply uploading images and completing a brief questionnaire, you can generate comprehensive property descriptions that integrate effortlessly with your multiple listing service (MLS). The technology reduces listing creation time from over an hour to just 15 minutes, allowing you more time to focus on client needs and closing deals.
Propified emerged from a spirited discussion between Rand, tech lead Will Urbanski, and designer Sam Pietrzak, at a time when legal headwinds were reshaping traditional real estate practices. Its development utilises reliable tools such as AWS hosting and Selenium browser automation, ensuring that the platform meets the real-world needs of agents.
Looking forward, Rand hopes Propified will be adopted by major MLS organisations like the Central Virginia Regional Multiple Listing Service. Crafted by agents for agents, this platform is a practical upgrade to your workflow—a tool that brings clarity, speed, and precision to property marketing.
