Elon Musk’s AI company, xAI, is working on new personalization features for Grok, its chatbot assistant.
These updates could give users more control over how Grok interacts, allowing them to tweak its style and personality to better match their preferences.
A recent update in Grok’s web app revealed references to a “personality” system, suggesting that users might soon be able to choose different conversational styles.
While details are still unclear, this could mean options for adjusting tone, attitude, or response style—giving people more ways to customize their AI experience.
Grok, which is integrated with X, competes with AI assistants like ChatGPT and Google’s Gemini. A feature that lets users fine-tune conversations could help Grok carve out a more distinct identity in the AI space.
The speculation started when users spotted placeholder elements labeled “personality” in the web app’s interface. However, xAI hasn’t confirmed when or how these features will roll out.
Since its launch, Grok has positioned itself as a chatbot with a bolder, more opinionated approach compared to its rivals.
Letting users adjust its personality could build on that, giving people even more flexibility while keeping Grok’s unique character intact.
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