For over three decades, the internet has been our go-to for everything from entertainment to shopping and staying connected. Traditionally, it’s been designed around human action—typing, clicking, scrolling—ensuring that every interaction feels familiar. If you’ve ever found navigating a website a bit clumsy, you’re not alone, and the upcoming changes might just make your online experience a lot smoother.
Soon, tools like ChatGPT and Copilot won’t merely assist; they’ll start doing tasks on your behalf, handling decisions and navigating the digital landscape at a pace far beyond our manual inputs. Just as roads evolved to accommodate cars, the web will transform into a more streamlined, machine-focused ecosystem. This future web shifts away from visual pages towards APIs and a focus on machine experience optimisation, where trustworthiness and efficiency replace aesthetics. For businesses, this means it’s time to adapt if they want to stay ahead.
