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How AI Overviews Are Shaping Google’s Search Traffic

Let’s dive into how Google’s AI Overviews are changing the landscape of search traffic for publishers. It’s a complex picture, and while click-through rates (CTR) are often the go-to metric, keyword data is proving to be a more dependable indicator of these changes. According to Semrush data, there’s been a staggering 91% increase in the […]

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